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THE BUSINESS OF EXPERIENCE

The Q Branch journal for leaders of experience-led businesses.

Where Brand, People and Operations meet the customer.

AI-generated editorial illustration: Business leader and coach in a focused conversation.

Insight Is a Starting Point. Behaviour Change Needs a Working Method

21 hours ago
3 min read

A useful coaching conversation can help a leader recognise a recurring pattern. They interrupt when uncertain, delay a difficult decision or take back work they have delegated. Recognition can be valuable, but the organisation will experience little difference unless the leader acts differently when the situation returns.

Behaviour change therefore needs a working method. The leader must identify a specific response to practise, create the conditions for using it and examine what happens. Insight supplies a hypothesis about the problem; subsequent action tests whether the hypothesis is useful.

This is a practical management argument, not a promise that any coaching technique will produce a particular outcome. Different situations require different forms of support, and significant personal or clinical concerns need appropriately qualified help.

Define the behaviour at the point of choice

Statements such as becoming more confident or leading with greater presence are difficult to assess on their own. Ask what another person would observe in a relevant situation. The leader might state a decision clearly, ask for a colleague's recommendation or raise a capacity concern before accepting a deadline.

Choose a behaviour connected to a real consequence. If the problem is repeated late escalation, the target should concern when and how a risk is raised, rather than a broad intention to communicate better. A precise description makes practice and feedback more useful.

In an illustrative management relationship, a leader who routinely takes over could agree to ask two clarifying questions before offering a solution to a routine issue. The exact response should fit the work, with exceptions for situations requiring immediate intervention.

Check the conditions around the individual

The COM-B framework describes behaviour in terms of capability, opportunity and motivation. Its application here is a prompt to examine both the person and the setting, rather than evidence that a particular coaching programme is effective.

A manager may need practice in a conversation, but they may also need permission to make the decision under discussion. If senior leadership repeatedly reverses reasonable choices, confidence alone will not create reliable authority.

Agree what support is required from the manager's boss or colleagues. That might include a protected opportunity to practise, clearer information or a change to an approval rule. The individual should still own their actions, while the organisation owns the conditions it controls.

Use feedback to refine the attempt

After the relevant situation occurs, examine what the leader did, how others responded and what happened to the work. Include missed attempts. They may reveal that the cue was unclear, the proposed response was impractical or the pressure was different from what had been anticipated.

Seek feedback from someone able to observe the behaviour, with their agreement and a clear purpose. Avoid turning every interaction into a performance assessment. A focused review of selected examples can provide enough evidence to improve the next attempt.

Progress may be uneven. One successful conversation does not establish a lasting change, and a difficult attempt does not prove the method is useless. Look for a pattern across relevant situations and adjust the approach when the evidence warrants it.

The wider challenge is turning development into working practice. Leaders considering coaching should define the business situation they want to handle better and the behaviour they intend to change. A Q Branch conversation can start with that specific requirement, making the intended work more concrete than a general promise of transformation.

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