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Matt Clutterham
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Join date: Jan 8, 2024
About
Matt Clutterham co-founded Q Branch to bring 25 years of big brand experience to help small businesses grow in big BOLD ways. He's got a knack for making brands shine. When he's not working, Matt loves getting outdoors and is a real foodie.
Posts (20)
May 18, 2026 ∙ 9 min
Your Customers Don’t Really Want Authenticity. They Want Consistency.
Everyone says customers want authenticity. They don’t, not in the sloppy, fashionable sense brands keep selling themselves. What customers really want is consistency: a brand they can recognise, trust and believe under pressure.
This article unpacks why consistency beats performative “realness,” why Marvel understood this better than most brands do, and how FUSION helps businesses build trust that actually scales.
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Apr 17, 2026 ∙ 7 min
Most Restructures Don’t Fix Drift: What WPP’s Burson Move Means for CEOs
WPP’s reported Burson sale and wider simplification plan reveal a deeper leadership issue: complexity without coherence. Here’s what CEOs should learn about brand, people, operations and the FUSION model.
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Apr 12, 2026 ∙ 6 min
Why Abu Dhabi paid a premium for The Ivy and what UK hospitality leaders and investors should learn from it
Richard Caring’s £1.4bn Ivy deal proves the gap between average and extraordinary is brand. Here’s why only FUSION makes that premium sustainable for UK hospitality leaders and investors.
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A BOLDER Future Together..
Building a BOLD brand or business is a big task, but you don't have to do it alone. Our Leading Boldly Mastermind group is for doers like you: founders and leaders ready to make waves. Here, we're all about giving and getting support, sparking new ideas, and sharing practical tips to tackle the brand-building journey with dedicated group coaching sessions and guest experts. Join the tribe and let's grow stronger and bolder together.
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